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New :60 Sec AD
Posted: Wed Aug 22, 2012 1:31 pm
by JBrooks
Just finished this :60 sec Ad for Baker's Ribs Barbecue.
Shot with Sony EX1 & Edited with Macrosystem Casablanca S-4100
Joel Brooks
MIT Video
http://www.mitvideoproductions.com
http://youtu.be/O8DCwV5qG4o?hd=1
Re: New :60 Sec AD
Posted: Fri Aug 24, 2012 6:14 am
by stonepatterson
Joel,
Nice work but I would have done one thing differently. I would have used a different font with a different layout. Something easy to read but with a 'signature' towards the ad. Softened shadow on the copy and made the background softer, (slightly out of focus) -- thus popping fonts in foreground. I would also have pushed lighting a bit to enhance the visual image(s) rather than using just available light. I liked your pacing, but would have curved the music/timing just a bit.
Nice work.
Gotta get me one of those HD 1080p camcorders!!!! DVcam sucks when watching HD 1080p footage...
Re: New :60 Sec AD
Posted: Fri Aug 24, 2012 6:51 am
by Volker
Great video, now I am hungry.
Re: New :60 Sec AD
Posted: Fri Aug 24, 2012 12:20 pm
by JBrooks
I did not use natural light. Yes, I used several lights for this production. You guys are right, I could have used a different font singnature like more of a country or BBQish "wood" or "nature" type of font. I used the font I generally use on my corporate & broadcast projects....
Thanks for the comments.
Joel
Re: New :60 Sec AD
Posted: Fri Aug 24, 2012 2:55 pm
by ASHampton
Not trying to pick it apart....is it just me or are the highlights blown out beyond recovery. I agree with using a different font. Looks pretty good.
Re: New :60 Sec AD
Posted: Fri Aug 24, 2012 5:59 pm
by JBrooks
I'm not sure where the "blown out" parts are. I use the EX1's zebra to set proper exposure. If anything, I generally shoot a bit dark for this very reason. Appreciate the thoughts & suggestions though.
Joel
Re: New :60 Sec AD
Posted: Sat Aug 25, 2012 12:30 pm
by JBrooks
I really appreciate the comments & suggestions. I don't mean to sound defensive, just want to clarify any settings a few assumed I used...