New direction? Change? What would you like?
Posted: Mon Jan 19, 2009 6:50 pm
Hey Guys,
Thought perhaps a thread might be in order with regards to what we "the users" would like to see in the future for Casablanca. Please feel free to add any suggestion (s) of any software ideas, hardware thoughts, etc. that you would find most beneficial and would like to see happen.
Before I start, I want to say welcome back to Eric Kloor and a big thank you to Chet for all he has done for the company. I'm excited to see that Chet will still have an active roll with all the users and continue to share his knowledge and ideas with us.
Ok, my first suggestion (and a big one), which is 180 degrees from the older thinking, is I'd like to see the Smart Edit software be released for PC use. I would like the flexibility of being able to put Smart Edit on my own notebook and purchase additional add-on software for such use as well. I've always scratched my head at what I perceived to be Macro’s philosophy to a degree - "let's just maintain our current user base and see if that works." That's fine in the short-term I think, but if we as users and as someone who wants to see this company grow and achieve greater market share and increased revenues, I think such a change will be mandatory in this day and age. Frankly, maintaining any existing client base will eventually dwindle to zero; as people move-on, retire from what they're doing, etc. - so, I think to appeal and to tap into a new market of users (users who like to have the freedom to purchase whatever brand of computer/notebook they want), allowing a Smart Edit version available for install on one's computer is a must. And, with my suggestion, I'm not saying discontinue the dedicated units either (which, actually are running Bogart SE; so, perhaps more mileage out of Smart Edit in this case as well, no? That is if one doesn’t want to release Bogart SE for PC use initially), but simply, perhaps offer the option. Some may want the sure thing and feel more comfortable in getting a unit that is an all-in-one machine; yet, others again, may enjoy that flexibility I talked about. A premium price for such a software only package seems reasonable to me; as well as feasible with regards to maintaining current profit margins; only, minus the costs of the hardware to MarcoSystem. I also think because of the internet, the market of new users is much more educated and versed with regards to computers and the cost of such hardware; so, to truly tap this market and grow, having a PC version available would be a great thing.
The photo industry has changed to reflect this generation and to attract new people into the hobby/industry. Wedding photographers for example, must change their way of doing business; gone for many, are the days of NOT releasing the "negatives/high rez. files" and the demand by clients for traditional wedding albums; and instead, clients want flush-mount wedding albums and the freedom to go wherever they want to get reprints, etc. Also, for some couples, they could give a rats about a wedding album altogether, as this new generation wants to share stuff with friends and family via their computer - emails, iPones, Blackberries, you name it - all non-traditional approaches, yet ways in which new brides are most familiar with and want (and to a degree demand and expect).
Perhaps the same line of rational could be applied in some fashion to our beloved editors and software - as we move forward, perhaps we need to do a bit more "change" on our end too. My two cents.
Thanks for reading; anyone else have any suggestions or ideas they would like to share with others?
Thought perhaps a thread might be in order with regards to what we "the users" would like to see in the future for Casablanca. Please feel free to add any suggestion (s) of any software ideas, hardware thoughts, etc. that you would find most beneficial and would like to see happen.
Before I start, I want to say welcome back to Eric Kloor and a big thank you to Chet for all he has done for the company. I'm excited to see that Chet will still have an active roll with all the users and continue to share his knowledge and ideas with us.
Ok, my first suggestion (and a big one), which is 180 degrees from the older thinking, is I'd like to see the Smart Edit software be released for PC use. I would like the flexibility of being able to put Smart Edit on my own notebook and purchase additional add-on software for such use as well. I've always scratched my head at what I perceived to be Macro’s philosophy to a degree - "let's just maintain our current user base and see if that works." That's fine in the short-term I think, but if we as users and as someone who wants to see this company grow and achieve greater market share and increased revenues, I think such a change will be mandatory in this day and age. Frankly, maintaining any existing client base will eventually dwindle to zero; as people move-on, retire from what they're doing, etc. - so, I think to appeal and to tap into a new market of users (users who like to have the freedom to purchase whatever brand of computer/notebook they want), allowing a Smart Edit version available for install on one's computer is a must. And, with my suggestion, I'm not saying discontinue the dedicated units either (which, actually are running Bogart SE; so, perhaps more mileage out of Smart Edit in this case as well, no? That is if one doesn’t want to release Bogart SE for PC use initially), but simply, perhaps offer the option. Some may want the sure thing and feel more comfortable in getting a unit that is an all-in-one machine; yet, others again, may enjoy that flexibility I talked about. A premium price for such a software only package seems reasonable to me; as well as feasible with regards to maintaining current profit margins; only, minus the costs of the hardware to MarcoSystem. I also think because of the internet, the market of new users is much more educated and versed with regards to computers and the cost of such hardware; so, to truly tap this market and grow, having a PC version available would be a great thing.
The photo industry has changed to reflect this generation and to attract new people into the hobby/industry. Wedding photographers for example, must change their way of doing business; gone for many, are the days of NOT releasing the "negatives/high rez. files" and the demand by clients for traditional wedding albums; and instead, clients want flush-mount wedding albums and the freedom to go wherever they want to get reprints, etc. Also, for some couples, they could give a rats about a wedding album altogether, as this new generation wants to share stuff with friends and family via their computer - emails, iPones, Blackberries, you name it - all non-traditional approaches, yet ways in which new brides are most familiar with and want (and to a degree demand and expect).
Perhaps the same line of rational could be applied in some fashion to our beloved editors and software - as we move forward, perhaps we need to do a bit more "change" on our end too. My two cents.
Thanks for reading; anyone else have any suggestions or ideas they would like to share with others?